Need A Business Website?
Build It Right, The First Time.
User Experience is crucial to any business because it focuses on your products, services, and customers.
Why Does User Experience Matter?
People come to your website with expectations to retrieve something your offering. User data and the field user experience reveals that many websites are not designed in the way people perceive them. This leads to many consequences such as frustration causing them to leave your site for a competitor, hidden information they can't find or better alternatives which could be opportunities in your industry to provide. UX looks to provide a seamless and great experience to retrieve what people need from your product and service or to improve a product or service through innovation.
Here are more benefits...
Business & Customers
UX provides a design strategy that aims on driving growth and retention for your business. It puts high focus on the problems or experiences people encounter so that your business efforts pay off when you present your offering in front of them.
Products & Services
People who search for your offering come with expectations, if you meet it, then they return again. If you keep it up, they'll recommend and market for you. A website is no different.
Your Website
A website is an extension of your brand. It reflects how well you are concerned with providing and communicating the needs and expectations of others, their networks, and to the world.
1994: Jeffrey P. Bezos quit his job to launch Amazon out of his garage. Within 30 Days, it is doing $20,000 per week in sales.
Focus on the experience!
According to Forbes, Amazon founder and CEO Jeff Bezos was set on customer experience even when staff were still ringing the sales bell. Bezos explained that “The No. 1 thing that has made us successful by far is [an] obsessive-compulsive focus on the customer as opposed to obsession over the competitor.”
Know The Right People To Build It
Who it takes to build a website or service online
A few companies who apply UX principles
Give your visitors what they want and you’ll receive what you want.
Amazon Then
Amazon Today
Bank of America
Nike
More Companies
How people read your website
Unless your website is editorial content, people don't read your website, they scan to find what their looking for. The Nielsen Norman Group has documented that people tend to skim few lines across the top screen, then our eyes drop down to the left side of the screen.
The work that goes into marketing material, writing content and graphic designs can be a waste of time and money spent if you don't know where people are focusing.
Since every page is designed different, it's critical to know where your customers tend to read or don't care to read your information.
Can Your Customers Find It?
60 Sites and 24 Participants Reveal Their Experience
Uncover where customers click!
Improve Better Design Precision
The UX Fund: Investing $50,000 in 10 companies, 10 years later
In 2006, the phones in our pockets were used primarily to take a phone call or send the occasional text message. The Web had pushed beyond a basic information system and figured out how to be useful. Google had just released Maps and Spreadsheets. MySpace had more users than Facebook. Digg was the social news site. Blackberry was at the top of their game and started selling phones to more than just business users. The first tweet was sent on twttr. Google had recently purchased YouTube. This was an era in which design had become more than an afterthought. Huge products and services were being created and beginning to really leverage what we used to call, the digital channel. And, despite what some of these sites and services looked like back then, it was clear that companies started to take design pretty seriously.
The companies that compose the portfolio of the UX Fund were:
- Apple
- JetBlue
- Netflix
- Nike
- Progressive Insurance
- Target
- Yahoo!
- RIM (Blackberry)
- Electronic Arts
Since 1993 NN/g has been been practicing, researching, and teaching user experience for over 20 years. They are recognized around the world for their leadership in defining the field of UX and ultimately create a better experience for their users.
Gabriel Teniente | Certified UX Designer
Gabriel has been in multimedia and visual design since 1999. Since then he has achieved over 30 certifications including those in, Digital Behavior Change, Emotional Design Psychology, Product Management, Google Analytics, User Experience and more in the area of digital strategy for businesses, innovation to provide better solutions, and understanding data to uncover insights from what your customers aren’t telling you.
How Can UX Help Your Business?
- Strategize and tailor your website to the product and service you offer to achieve your success goals.
- Under customer behaviors in your industry.
- Understand your different types of customers your marketing to and how they behave differently from others.
- Build it right, and get immediate feedback what works sooner rather than later when you repair it $$
- Save and invest less by building at a pace that provides quality from data that tells you it’s reliable for your business and your customer experience.
- Stay ahead of the curve with your competition using customer insights and the latest technology that provides high value in return for their experience and your business will reap.
The ROI of UX
Before & After UX
Outperforming Others
Return on Investment
