Hi! Here's more about me.

My Journey

As a UX designer, I bring a unique blend of creativity and business acumen to the table. With a background in visual design and experience in family businesses and eCommerce, I’ve honed my skills in fostering business growth as an intrapreneur.

My ability to think both artistically and analytically sets me apart. I thrive on finding creative solutions to improve efficiency, productivity, and processes. I excel in working within constraints, thinking “inside the box” when needed. As a UX and UI designer, my creativity is channeled into enhancing products that not only benefit users but also positively impact the bottom line.

I am an inventive and innovative professional ready to contribute my skills to your team. Let’s discuss how I can bring my unique perspective to your projects and drive success.

7 characteristics that describe me are…

I am purpose driven, problem-driven, and solution driven.

I am passionate about building products, improving services, and creating impactful outcomes for people.

I like to understand how things work together.

I naturally like to see the patterns between the macro/micro relationship of a system, process, or pattern.

I welcome challenges and I am open to criticism.

 “Life is 10 percent what happens to you and 90 percent how you react to it.” ~ C. Swindoll

GRIT - Perseverance of efforts.

I am resilient, a pragmatic thinker, and I am self-motivated.

I embrace a culture of innovation.

I welcome new perspectives that yield greater results.

I embrace team collaboration.

“No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” ~ R. Hoffman

I believe in pursuing a lifelong learning of growth.

I believe in always being teachable and that opportunities are always available.

How I can help.

Find market opportunity

Understand online behaviors

Validate solutions by testing on real users

Improve website experiences

Align website to business goals

Uncover new opportunities

Benefits

Improve the customer lifetime value by building a customer-centric strategy

Explore, understand, and translate findings into a better user experience.

Foster innovative ideas by overcoming obstacles that get in the way of making progress.

Deliver high-value user-centered design solutions and low-risk opportunities.

My Methodology

Understand
Define
Ideate
Prototype

By identifying the root cause of a problem, improvements are achieved. My design process is an iterative and cyclical approach informed by new findings as feedback is provided.

Visual Design Work

Problem-Oriented Thinking “When I am working on a problem, I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution isn’t beautiful, I know it is wrong.” ~ R.B. Fuller